Selected product work

Leap: AI research assistant

Spark: Research backed concept creation

Landscapes: Innovation trend analysis
Kind words from others
Tool expertise
Experience
Senior Product Designer
2018 – Present
Progressed from UI Designer to Senior Product Designer, leading design across AI-powered and data-driven products. I design end-to-end experiences that turn complex data and AI outputs into clear, usable workflows. My work spans research tools, concept generation, and analytics dashboards, with a focus on trust, usability, and decision-making. Alongside product work, I’ve scaled Mintel’s design system and taken on leadership responsibilities, supporting team development while completing a management course.
Mintel
London
Design Lead
2015 – 2018
Led design across brand, digital, and marketing including websites, dashboards, and apps. Delivered campaigns, HTML email newsletters, events, video production, photoshoots, and infographics.
TrainFitness
London
Education
Level 3 Diploma in Management
2025 - 2026
A practical leadership programme for aspiring managers, focused on building confidence in people management, performance, planning, stakeholder communication and applying those skills to real workplace challenges.
Corndel
London
User Experience Design
2017
Teaches how to research user needs, define problems, and design intuitive digital products through hands-on projects covering UX methods, interaction design, and prototyping.
General Assembly
London







